Marketing Strategy- Vlachas Milk

marketplaceING outline TABLE OF content TABLE OF CONTENTS         2 EXECUTIVE outline         3 on-line(prenominal) MARKET SITUATION         4 Current harvest-time aggregate         4 Situational compendium         6 Hellenic Dairy Market         6 big environmental Factors psycho psychoanalysis         7 PERFORMANCE reassessment         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 merchandising OBJECTIVES         16 Tar protrude Market Objectives         16 MARKETING STRATEGY         17 Marketing Mix         17 harvest-feast         17 Pricing         17 Promotion         18 order/Distribution Channels         20 PROJECTED PROFIT AND injustice digest         21 CONTROLS         22 Implementation         22 hap PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong musician in the childrens dairy products industry, the principle aim of this merchandise plan is to resurrect products under the Vlachas put up: reinforce market learning of Nestlé products, prosper total market, protect current market share, and illuminate additive share. (Kotler P. & Armstrong G., 2001) The Vlachas brand shows great interest for marketing analysis due to its most recent acquisition by Nestlé in mid October 2005. As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a).

Keeping local brands that causative agency Greek taste in order to defy Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk), (c). advocate its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to complete the companys portfolio in the childrens dairy products market and in accompaniment in the category of milk beverages. The term milk beverages is select by law for further categorisation due to the accompaniment that any milk product that has been en prosperoused with vitamins, proteins and minerals cannot be described as simply milk Vlachas MILK 7,5% Full fat milk, rich in nutritious elements. It comes in packages of 410 gr., 170 gr., servings... If you want to get a full essay, order it on our website: BestEssayCheap.com

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