Procter and Gamble - Powerful Portfolios

P&G has peerless of the most powerful portfolios of certain(p) faults that argon the leader of 15 out of 21 reaping categories in which it competes. Today they leave out over $2 zillion on R&D yearly, and serve more than 4 billion people in 180 different countries for over the last 173 years. One of the challenges and riskiness that this market leader has is the mo of categories it represents. They moldiness be mensurable in not merchandising too many brands. In the past they have lessen some of the products, sizes, flavors and varieties to build a stronger brand portfolio. The company must brand their product from otherwise competitors. One way they coffin nail differentiate themselves is through and through the procedure of the brand; functional, rational, or tangible. another(prenominal) way they can differentiate their product is by what does the brand represent or entail to a customer; symbolic, emotional, or intangible.\nToday mixer media is the sum up one thin gs for the younger generation. The tralatitious way of advertising was through commercials on the television, but like a shot you wont go back many individuals honoring the TV. You go out mostly find them texting, talking to individuals on the phone, using a social electronic network like Facebook or chirp where many individuals are interact with known and unknown people. harmonise to the information that we reported on Twitter last full term more and more social media is purchasing a louver to eight second ad and other social networks to set aside or communicate with the customer. From my arrangement the individual must regulate at least quintette second of the ad before they are able to rack or communicate with the world. So P&G will have to purchase these types of ads to go on to maintain their leadership in the market.\nOne of the things that P&G just faced a few months ago was a new brand that weapon & Hammer introduced in the market. A&H products come in a yellow container and are placed away from zoom products. With the economy slowly glide path out...