Marketing Essay

date 34- Essay questions California Southern University Marketing care Assignment 34- Essay questions Question 1: Following a undefeated purpose test, the new- merchandise manger will develop a prelude strategy computer programme for introducing the new product into the market. This plan consists of ternion regions. List and briefly describe the elements contained in these three parts. * The source part describes the target markets size, structure, and behavior; the intend product positioning: and the sales, market share, and do good goals sought in the first few years. * The second part outlines the planned price, dispersion strategy, and marketing budget for the first year. * The terce part of the marketing-strategy plan describes the long-run sales, profit goals and marketing-mix strategy over time. (Kotler and Keller, 2009, p. 584) Question 2: After management develops the product concept and marketing strategy, it abide evaluate the proposals transmission line attractiveness. Management inescapably to prepare sales, costs, and profit effectivenesss. The first amount is to estimate essential sales. Describe what is included in estimating sum total sales. Total estimated sales are the sum of the estimated first-time sales, plus reliever sales, and repeat sales.

Sales-estimation methods cipher on whether the product is a one-time purchase, an infrequently purchased product, or a frequently purchased product. For one-time products, sale rise at the beginning, peak and rise zero as the number of potential buyers is exhausted. Infrequently purchased products, suc h(prenominal) as refrigerators, stoves or wa! shing machines, exhibit fill-in cycles rigid by physical wear or obsolescence associated with changing styles, features, and performance. However, the dissolving agent of environmental regulations, green sensory faculty could be a promoter that could influence this number. For example, the raise in awareness for Green products, or energy efficient products, and the introduction of...If you indirect request to get a full essay, order it on our website: BestEssayCheap.com

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