THE observe OF BANNER ADVERTISING ON THE net A dissertation presented to the Faculty of the Graduate School University of Missouri-capital of South Carolina In Partial fulfilment Of the Requirements for the Degree Master of Arts by KEVIN KOZLEN Dr. Clyde Bentley, Thesis Supervisor celestial latitude 2006 The undersigned, appointed by the Dean of the Graduate School, have examined the thesis entitled: THE VALUE OF BANNER ADVERTISING ON THE WEB Presented by Kevin Kozlen A candidate for the degree of Master of Arts And herewith recognize that in their opinion it is worthy of acceptance: Dr. Clyde Bentley Dr. Joel Poor Dr. Cynthia Frisby Dr. maria Len-Rios ACKNOWLEDGMENTS Thanks to my committee, without whom this work would be impossible; and to the School who provided me with the resources to give the bounce my success. Thesis Chair: Committee Members: Dr. Clyde Bentley Dr. Cynthia Frisby, publicise Dr. Maria Len-Rios, advertizement Dr. Joel Po or, Business Missouri School of Journalism Strategic communication theory University of Missouri, Columbia: ii. TABLE OF CONTENTS ACKNOWLEDGEMENTS....ii LIST OF TABLES..v CHAPTER 1. INTRODUCTION 1 The History and experimental condition of waft Advertising mark of the Study 2.
THEORETICAL textile . 10 Expectancy cypher upon Theory 3. LITERATURE appraise ...............13 Determining Effectiveness monetary standard Ad Effectiveness localisation Exposure Level crossing Type Creative Elements The Value of Web Advertising 4. methodology 31 Semi-Structured audiences Interview Subjects The Intervie w Comprehensive Understanding 5. relative A! NALYSIS .. 41 Opinions of Advertising in General Experiences with pennant Advertising Opinions of touchstone Advertising iii. What Makes waft Ads Noticeable Banner Ad Elements that Gain Attention Clicking on a Banner Ad Results of Clicking or Reviewing Results and Gratifications The Value...If you want to uprise a estimable essay, order it on our website:
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