Promotion And Fast Food Demand: Where’s The Beef?

CONSUMER AND MARKET DEMAND AGRICULTURAL POLICY RESEARCH cyberspace furtherance and Fast Food Demand: Wheres the plain? herds grass J. Richards and Luis Padilla Morrison School of Management and Agribusiness genus Arizona commonwealth University search Project Number CMD-07-03 PROJECT REPORT may 2007 Department of boorish Economy Faculty of merchandise-gardening & Forestry, and Home economic science University of Alberta Edmonton, Canada  forward motion and Fast Food Demand: Wheres the Beef? timothy J. Richards and Luis Padilla Morrison School of Management and Agribusiness Arizona State University Acknowledgements: Agriculture and Agri-Food Canada Consumer and Market Demand Agriculture policy Research Network.  progress and Fast Food Demand: Wheres the Beef? some(prenominal) believe that fast aliment packaging is a material cause of the corpulency epidemic in magnetic north America. industriousness members argue that promotion only reall ocates brand shargons and does not add-on overall necessitate. This study weighs into the debate by specifying and estimating a separate/continuous model of fast feed eating place excerpt and food expenditure that explicitly accounts for both spacial and lay determinants of demand. Estimates be obtained using a unique decorate of Canadian fast food consumers.

The results show that promotion chiefly increases demand and has very little effect on eating place market shares. JEL Classification: C25, D12, I18, L66, M31 Keywords: consumer demand, discrete choice, fast food, pricing strategy, promotion, spatial m odeling Introduction Claims that promot! ion strategies by fast food companies are at least(prenominal) partly responsible for rising obesity rates are now common (Kuchler, et al, 2005). Although the linkage among fast food consumption and the obesity epidemic is outlying(prenominal) from clear, if such claims are true then the implications for the industry could be far-reaching and pervasive. 1 In a competitive industry, however, promotion may simply urinate a zero sum gimpy in which participants...If you loss to get a full essay, revisal it on our website: BestEssayCheap.com

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