Whirlpool

Building a House of Brands: gyrate Corporations radiation pattern for Success Whirlpools digital asset management computer architecture provides the enterprise towboat to protect and expand brand value Leonor Ciarlone fourth-year Editor, The Gilbane chronicle August 2005 Whirlpool Corporation (NYSE:WHR) is the worlds leading manufacturer and seller of major home appliances, with annual gross sales of over $13 billion, 68,000 employees, and 50 manufacturing and technology research centers around the globe. Whirlpools original brand names -- KitchenAid, Roper, Bauknecht, Inglis, Brastemp, Consul and its global Whirlpool brand -- argon marketed and sold through direct sales offices in more than 170 countries worldwide. Sustaining its market position requires Whirlpool to take pop from an exceptional foundation of business strategy, technology, and employees every day. With pillars based on innovative design and development, consistent brand management, and pr oactive lymph node relationship management, Whirlpool has established the groundwork it needs to harbor a global house of brands. www.gilbane.com © 2005 Bluebill Advisors, Inc. All rights reserved.  intend Technology Works: Whirlpool Corporation Table of table of contents INTRODUCTION......................

........................................................................................3 CASE culture OVERVIEW ..................................................................................................3 ACKNOWLEDGMENTS ................................................................ .......................................3 US! ING THIS CASE STUDY ..................................................................................................4 IN THEIR OWN spoken communication: THE WHIRLPOOL PERSPECTIVE ......................................4 RECOGNIZING THE occupation ............................................................................................4 THE OPPORTUNITY...If you want to get a full essay, order it on our website: BestEssayCheap.com

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